The Problem

Sydney Tile & Stone were running Google Ads but were not seeing strong results.

The enquiries they did receive were low quality, and the website itself was not helping.

The issues were clear:

Google Ads were not generating enough enquiries
The enquiries that did come through were often not serious buyers
The site was slow to load and therefore users were leaving before the page even opened
The client needed a way to filter out time wasters and attract better leads

The existing setup was not scalable or profitable.

The Solution

We rebuilt their digital funnel with one goal. Increase lead quality and enquiries through a fast, conversion focused landing experience.

Key Improvements

Created a high converting landing page

With clear structure and messaging

Hosted the experience

On Google Cloud to improve load time

Filtered out low intent users

And improved lead quality from the start

Simplified the user journey

So serious buyers could enquire quickly

Improved overall experience

On both desktop and mobile

The Results

A fast, structured landing page and smart enquiry funnel that turned paid traffic into high quality leads.

CONVERSION RATE

Increased by 100%

Website load time

Reduced from 5.4s to 2.3s

Lead quality

Significantly improved due to the multi step funnel

GOOGLE ADS

Now profitable and scalable for the business

WHAT THE CLIENT SAID

I am glad I engaged with Praxio. They have drastically improved my lead generation channel and I am now able to keep growing profitably via my ads.”

Arthur, Sydney Tile & Stone

The Finished Product

Subfloor Ventilation now has a fast, focused, conversion driven landing page that transforms high cost search traffic into real enquiries.

By removing distractions, tightening the UX and rewriting the page with clarity and purpose, we built a landing experience that delivers measurable ROI in a competitive and expensive keyword market.

Before

after