Landing Page

Subfloor Ventilation

Subfloor Ventilation’s previous landing pages were not built for conversion, which was a major issue in an industry where Google Ads CPCs are extremely expensive.

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The Problem

Subfloor Ventilation’s previous landing pages were not built for conversion, which was a major issue in an industry where Google Ads CPCs are extremely expensive.

The challenge was clear:

Cost per click for “subfloor ventilation” keywords was high ($20+)
The existing pages were not converting strongly enough to justify ad spend
The experience was not optimised for mobile, tablet, or desktop
Too many distractions reduced enquiry flow
The client needed a page that turned expensive clicks into profitable enquiries

With rising ad costs, the website needed to work harder and convert far more efficiently.

The Solution

We built the page with one purpose. Create a single, distraction free landing page engineered for conversions.

Key Improvements

One clear call to action

Repeated logically across the page

Conversion driven copy

Based on real customer pain points

Graphics redesigned

To explain problems and solutions visually

Layout optimised

For mobile, tablet, and desktop

Clean, fast loading experience

To reduce bounce

The Results

A high performing landing page that converts expensive clicks into consistent enquiries, profitably.

BOUNCE RATE

Under 20%

Conversion Rate

7% from click to enquiry

(More than double the industry average)

Profitability

Client can now scale Google Ads confidently

Site Load Speed

Under 2 seconds

WHAT THE CLIENT SAID

The new landing page converts better than anything we have used before. Our cost per enquiry dropped immediately, and we are finally able to scale Google Ads without wasting money.”

Dennis, Subfloor Ventilation

The Finished Product

Subfloor Ventilation now has a fast, focused, conversion driven landing page that transforms high cost search traffic into real enquiries.

By removing distractions, tightening the UX and rewriting the page with clarity and purpose, we built a landing experience that delivers measurable ROI in a competitive and expensive keyword market.

HIGH-CONVERsion DESIGN

BUILT FOR SPEED