The Problem

Reformd Pilates had strong interest from potential clients, but their existing landing page struggled to convert that attention into bookings and intro offer purchases. The offer itself wasn’t clearly explained, and the page lacked the structure needed to guide visitors toward taking action. As a result, potential clients often left without fully understanding the value or the next step.

Their challenges:

The offer was vague and lacked clarity around what the client was to expect next.
The page didn’t effectively address common pain points or motivations for first-time clients beginning pilates.
Messaging lacked emotional and logical persuasion to drive action.
The structure didn’t guide visitors through a clear conversion journey.
Slow loading speeds (5-6 seconds first content paint) created friction for paid traffic.
Hosting was on a shared server (GoDaddy) and not hosted locally in Australia, causing slower performance for Australian users.
The overall strategy wasn’t scalable for long-term paid advertising campaigns.

The Solution

We created a high-converting intro offer landing page designed specifically for paid traffic.

The page was structured to clearly communicate the Reformd Pilates value proposition, explain the intro process, and guide visitors step-by-step toward purchasing the offer or becoming a lead.

By combining conversion-focused copywriting, performance optimisation, and a simplified user journey, the new landing page removed friction and made it easy for visitors to understand exactly how to begin their Pilates journey.

Key Improvements

Clear Intro Offer Funnel

The landing page clearly explains the introductory offer, how it works, and what new clients can expect.

Conversion-Focused Copywriting

Messaging now addresses common pain points and motivations, creating both emotional and logical reasons to take action.v

Optimised Landing Page Structure

The page guides visitors through a clear journey from awareness → trust → action, increasing conversion potential.

Faster Page Speed

The page was rebuilt and hosted for better performance, reducing load time from 6–7 seconds to approximately 2–3 seconds.

CRM Integration

Lead submissions are automatically captured and synced with the studio’s CRM for streamlined follow-ups and nurture campaigns.

The Results

After launching the new landing page, Reformd Pilates saw measurable improvements in engagement and conversion performance.

Bounce Rate

Reduced to below 20% on average over a three-month measured period.

Conversion Rate

Approximately 15% conversion rate from click to lead.

Page Speed Improvement

Reduced first content paint from 6–7 seconds to approximately 2–3 seconds, creating a smoother experience for ad traffic.

Improved Lead Flow

The new structure and CRM integration allow the team to efficiently follow up with potential clients and nurture leads into memberships.
The result is a landing page that supports consistent lead generation and scalable advertising campaigns.

WHAT THE CLIENT SAID

The new landing page completely looks awesome and made it easy for potential clients to understand our offer and begin their pilates journey.”

Hassan Aly - Director, Reformd Pilates

The Finished Product

Reformd Pilates now has a high-performing landing page designed specifically for conversion.

By combining clear messaging, structured storytelling, faster performance, and CRM integration, the new landing page transforms paid traffic into qualified leads and new memberships while supporting long-term marketing growth.

Before

after