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We Helped An Agency Optimise Themselves.

Improving website performance to create a faster, smoother experience for visitors.

pointdot, a performance marketing agency, approached us with a website that was loading slower than it should.

While their paid advertising campaigns directed traffic to landing pages, their main website played a critical role in credibility, brand positioning and organic traffic.

By improving the website’s speed and overall performance, we helped create a faster and more reliable experience for visitors exploring the brand.

The Problem

Despite being a performance marketing agency, pointdot’s website was experiencing performance issues that were impacting the overall user experience.

The website was loading slower than expected, which affected both visitor experience and search engine performance.

Key issues included:

Website loading slowly for visitors
Low GTmetrix performance scores
Slower overall user experience across the site

Because the website plays an important role in brand credibility and organic visibility, improving performance became a priority.

Speed Before vs After

Performance improvements after optimisation.

Before Optimisation

GTmetrix Score:

Performance Score:

55%

Load Time:

6.3 seconds

After Optimisation

GTmetrix Score:

Performance Score:

75%

Load Time:

3.6 seconds

Before Optimisation

GTmetrix Score:

Performance Score:

27%

Load Time:

~20 seconds

Before Optimisation

GTmetrix Score:

Performance Score:

27%

Load Time:

~20 seconds

performance improvement

Website load speed improved by approximately 43%

GTmetrix performance score increased from 55% to 75%

The Result

After optimising the website’s performance and infrastructure, Pointdot experienced a noticeably faster and smoother browsing experience.

The improved website speed delivered multiple benefits across both usability and search performance.

Key Improvements

43% faster website load speed

Improved GTmetrix performance score

Better user experience across the site

Improved website usability for visitors

By improving website speed and infrastructure, the pointdot website now provides a faster, more reliable experience for visitors exploring the brand and its services.

We Helped An Agency Optimise Themselves.

Improving website performance to create a faster, smoother experience for visitors.

The Problem

Speed Before vs After

The Result

Let’s Leave Slow Behind.