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It Wasn’t The Ads. 
It Was The Load Time.

Fixing website speed to dramatically improve ad performance and consultation bookings.

mybodi clinics, a body contouring clinic, were running Google Ads, Meta Ads and generating SEO traffic but were struggling with poor conversion performance.

Initially the assumption was that advertising campaigns were the issue. However, after analysing the website performance, it became clear the real problem was speed.

The website was taking 15–20 seconds to fully load, causing visitors to abandon the site before they even had the chance to book a consultation.

The Problem

High cost per lead was becoming a major issue for mybodi clinics, despite running consistent advertising campaigns across Google and Meta.

After further analysis, the problem became clear: the website itself was severely underperforming.

Key issues included:

Extremely slow load times of 15–20 seconds
Visitors abandoning the site before it fully loaded
Poor user experience, particularly on mobile
Reduced conversion rates on consultation bookings
Higher cost per lead from advertising campaigns

Instead of the ads being the problem, the slow website performance was killing conversion rates.

Speed Before vs After

A simple infrastructure upgrade dramatically improved website performance.

Before Optimisation

GTmetrix Score:

Performance Score:

27%

Load Time:

~20 seconds

After Optimisation

GTmetrix Score:

Performance Score:

98%

Load Time:

1.9 seconds

Before Optimisation

GTmetrix Score:

Performance Score:

27%

Load Time:

~20 seconds

Before Optimisation

GTmetrix Score:

Performance Score:

27%

Load Time:

~20 seconds

performance improvement

Website load speed improved by approximately 90%

GTmetrix performance score increased from 27% to 98%

The Result

Once the website speed issue was resolved, the impact on performance was immediate.

With faster load times and a smoother user experience, visitors were now able to navigate the website and book consultations without friction.

Key Improvements

67% increase in online consultation bookings

23% improvement in conversion rate

$51 reduction in cost per lead from advertising campaigns

Dramatically faster website performance across all devices

This case study demonstrates how website speed alone can dramatically impact marketing performance and revenue growth.

It Wasn’t The Ads. It Was The Load Time.

Fixing website speed to dramatically improve ad performance and consultation bookings.

The Problem

Speed Before vs After

The Result

Let’s Leave Slow Behind.

It Wasn’t The Ads. 
It Was The Load Time.