Website

Frosty Wheels

From Slow & Confusing to Fast, Focused, and Built for Online Bookings
scroll to explore

The Problem

Frosty Wheels’ old website wasn’t keeping up with the business.

It was slow to load, cluttered with too many buttons, and left customers unsure how to book.

Most enquiries came through phone calls instead of people booking online, creating too much admin work for the owner and thus reducing profitability.

The Solution

We rebuilt the site from the ground up with one clear goal: Make it fast, simple, and friction-free to book a coolroom online.

Key Improvements
Simplified navigation
So users find what they need in one click.
Removed distracting CTAs
To create a single, clear conversion path.
Added a sticky ‘Hire Now’ button
On mobile to capture high-intent users instantly.
Rebuilt on a lightweight framework
Cutting load time from 6+ seconds to just 1.5 seconds.
Optimised for conversion tracking
Giving the client full visibility on where orders come from.

The Results

A high speed website that loads in 1.5seconds and that has increase online bookings by 120% in the first month.
Website load time
1.5s (down from 6s)
Online bookings
Up 120% within the first month
Phone calls
Reduced significantly, saving time and admin
Bounce rate
Reduced by 35%
WHAT THE CLIENT SAID

We’ve already noticed a huge jump in online orders since the rebuild. Customers say it’s faster and easier to book, and we’re spending way less time on the phone.”

Kosta, Frosty Wheels

The Finished Product

Frosty Wheels’ new website is faster, leaner, and built for one thing: online bookings

By stripping away noise and focusing on user experience, we turned a slow, confusing site into a high-performing booking engine that now runs on autopilot.

Before
after
Before
After

Let’s Leave Slow Behind.

We’ll analyse your site and show you what’s slowing it down, fast, free & no fluff.