The Problem

Cobra Waste were generating traffic to their website through Google and Meta advertising, however the website itself was not structured to convert visitors into online bookings.

The website had become outdated over time and had also been hacked on multiple occasions, which resulted in poor performance and slow load times.

As a result, most customers were calling the business instead of booking skip bins online.

Their challenges:

Poor user experience across the entire website
Slow website performance due to years of patches and hacks
Outdated design that did not reflect the business properly
The booking process was difficult to navigate and frustrating to use
Visitors struggled to complete online bookings

Cobra Waste needed a modern, fast and conversion-focused website that made booking skip bins online simple.

The Solution

We completely redeveloped the Cobra Waste website from the ground up with one key objective: increase online skip bin bookings.

Key Improvements

Rebuilt Booking System

The entire Book a Bin functionality was rebuilt to create a faster, clearer and easier online booking experience.

Faster Website Performance

The new website loads approximately 2 seconds faster than the previous version, improving both user experience and ad performance.

Simplified User Experience

The entire website structure and navigation were redesigned to make it easier for customers to find the right skip bin and complete their booking.

Conversion-Focused Layout

Every page was designed with conversion in mind, guiding visitors toward completing a booking online.

The Results

Within the first month of launching the new website, Cobra Waste saw immediate improvements. Online skip bin bookings increased significantly as customers were now able to complete the process quickly and easily.

Online Bookings

Increased by 42% in the first month after launch.

Website Performance

Reduced page load time by approximately 2 seconds.

Advertising Performance

Lower cost per lead across paid advertising campaigns due to improved conversion rates.

By improving the website experience, Cobra Waste was able to turn more of their existing traffic into actual bookings.

WHAT THE CLIENT SAID

I had full faith in Praxio from the start however the results since launching the new website have been mind blowing.”

Raed Ykmour, Cobra Waste

The Finished Product

The new Cobra Waste website delivers a significantly improved user experience while making it faster and easier for customers to book skip bins online.

By rebuilding the entire booking flow and simplifying the website structure, the new platform now supports Cobra Waste’s marketing efforts and helps convert more visitors into real bookings.

The result is a high-performing website designed to support the company’s growth and make online bookings the easiest option for customers.

Before

after