PERFORMANCE HOSTING CASE STUDY

We Helped A Granny Flat Builder Lay A Faster Foundation.

Improving website performance to stop a slow site from undoing the results of a $15,000+ monthly ad budget.

BlueGum Granny Flats, a Sydney-based granny flat builder, approached us with a website that was loading slower than it should.

They were spending over $15,000 a month on advertising to drive property owners to the site, but a slow-loading website was working against every dollar of that spend.
By improving the website’s speed and overall performance, we helped create a faster and more reliable experience for visitors checking their property’s eligibility.

The Problem

Despite investing heavily in advertising, BlueGum Granny Flats' website was experiencing performance issues that were costing them business.

The website was loading slowly, which meant a large share of paid traffic was leaving before the page had even finished loading.

Key issues included:

Website taking 7.2 seconds to fully load
Low GTmetrix performance score of 43%
An “E” GTmetrix grade, indicating poor performance
Slower overall user experience for visitors arriving from paid ads

Because every visitor was costing money through paid advertising, a slow website meant wasted ad spend and lost leads.

Speed Before vs After

Performance improvements after optimisation.

Before Optimisation

GTmetrix Score:

Performance Score:

43%

Load Time:

7.2 seconds

After Optimisation

GTmetrix Score:

Performance Score:

85%

Load Time:

2.5 seconds

Before Optimisation

GTmetrix Score:

Performance Score:

27%

Load Time:

~20 seconds

Before Optimisation

GTmetrix Score:

Performance Score:

27%

Load Time:

~20 seconds

performance improvement

Website load speed improved by approximately 65%

GTmetrix performance score increased from 43% to 85%

The Result

After optimising the website’s performance and infrastructure, BlueGum Granny Flats experienced a noticeably faster and smoother browsing experience.

With a $15,000+ monthly ad budget driving traffic to the site, every second of load time mattered. The improved website speed helped visitors stay on the page instead of leaving before it loaded.

Key Improvements

65% faster website load speed

GTmetrix performance score increased from 43% to 85%

GTmetrix grade improved from an E to a B

35% reduction in bounce rate

Better user experience across the site

Improved SEO performance, as faster websites are more favourable in Google search rankings

We Helped A Granny Flat Builder Lay A Faster Foundation.

Improving website performance to stop a slow site from undoing the results of a $15,000+ monthly ad budget.

The Problem

Speed Before vs After

The Result

Let’s Leave Slow Behind.